Business Valuation Calculator — Estimate Your Company Worth (2025)

Free business valuation calculator that estimates your company's worth using industry-standard methods including SDE multiples, EBITDA multiples, discounted cash flow (DCF), and asset-based approaches. Get accurate business valuations based on real market data and comparable sales.

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Business Valuation Calculator

Use a discount rate higher than your long-term growth assumption to keep DCF valuations realistic.

Methodology & Assumptions

Income Approach (50% weight)

  • SDE Multiple: Industry-specific multiplier applied to Seller's Discretionary Earnings
  • EBITDA Multiple: Industry multiplier applied to EBITDA
  • DCF Analysis: Discounted cash flow with a multi-year projection and terminal value
  • Weighting: 40% SDE, 40% EBITDA, 20% DCF

Asset Approach (25% weight)

  • Adjusted Book Value: Total Assets - Liabilities
  • Inventory valued at 50% of book value
  • Focuses on tangible assets and balance sheet strength

Market Approach (25% weight)

  • Revenue Multiple: 0.8x annual revenue based on business size
  • Benchmarked against comparable sales in similar industries

Disclaimer: This calculator provides estimates based on standard valuation methodologies. Actual business value may vary based on market conditions, location, competitive position, management team, and other factors. Consult a certified business valuation professional for formal appraisals.

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How to Use Business Valuation Calculator

1

Gather Financial Data

Collect your profit & loss statements, balance sheet, and tax returns. Calculate SDE by adding back owner salary, discretionary expenses, and one-time costs to net income.

2

Input Business Metrics

Enter revenue, SDE, EBITDA, asset values, liabilities, and industry type. Use our preset scenarios for common business models or enter custom data.

3

Select Industry & Growth

Choose your industry for appropriate multiples. Input realistic growth rate projections and discount rate for DCF analysis.

4

Calculate & Review

Calculate your valuation using three methods. Review the breakdown chart showing income, asset, and market approach values with methodology notes.

5

Export & Compare

Export your valuation report. Compare multiple scenarios and use the detailed methodology explanations to understand how value was derived.

Key Features of Our Business Valuation Calculator

Three Professional Valuation Methods

Our calculator uses industry-standard income (SDE/EBITDA multiples & DCF), asset-based, and market approaches—the same methods certified valuation analysts use. Each method provides different insights, and our weighted synthesis creates a comprehensive valuation range.

Industry-Specific Multiples Database

Built-in multiples for 10+ industries including technology, manufacturing, healthcare, retail, and professional services. Multiples are based on actual transaction data from BizBuySell, IBBA, and market research, ensuring your valuation reflects current market conditions.

Dynamic DCF Analysis

Complete discounted cash flow modeling with customizable growth rates, discount rates, and projection periods. Includes terminal value calculation using the Gordon Growth Model, providing present value of future cash flows based on your specific business outlook.

Preset Scenarios for Common Businesses

Instantly load realistic data for tech startups, consulting firms, restaurants, e-commerce stores, and manufacturing companies. Each scenario includes industry-appropriate multiples and growth assumptions, helping you understand realistic valuation ranges for your business type.

Valuation Breakdown & Methodology

Transparent calculation methodology with detailed explanations of how each approach derives value. Visual charts compare income, asset, and market approach values side-by-side, helping you understand which factors drive your business's worth.

Export & Professional Reporting

Export complete valuation reports in JSON format including all inputs, assumptions, and calculation results. Perfect for sharing with business brokers, potential buyers, or your advisory team. Reports include methodology notes for professional presentations.

Complete Guide to Business Valuation for Owners and Buyers

Built for practical exit planning, negotiations, and investor discussions in 2025.

Written by Jurica ŠinkoUpdated November 13, 2025Business Finance
Professional business valuation interface showing SDE multiple, EBITDA multiple, DCF analysis, and weighted final valuation with industry-specific calculations

Free business valuation calculator that estimates your company's worth using industry-standard methods including SDE multiples, EBITDA multiples, discounted cash flow (DCF), and asset-based approaches. Get accurate business valuations based on real market data and comparable sales.

This business valuation calculator combines three professional approaches that brokers and certified valuation analysts use every day: income based (SDE and EBITDA multiples plus discounted cash flow), asset based (adjusted net assets), and market based revenue multiples calibrated to business size and industry. The tool gives you a realistic valuation range for planning a sale, buying a company, raising capital, or negotiating with partners.

Quick takeaway: For most profitable small businesses, valuation is driven more by earnings quality, growth, and dependency on the owner than by simple revenue. Use this calculator to see how changes in SDE, growth rate, and risk (discount rate) move your estimated value up or down.

How the Business Valuation Calculator Works

The calculator mirrors the three classic valuation frameworks used in lower middle market and Main Street transactions. Each approach answers a slightly different question about what your company is worth, and the final estimate is a weighted blend of all three so that no single method dominates the result.

Income Approach (50 percent weight)

Values the business based on cash generation for an owner or investor.

  • SDE multiple based on industry norms (Seller's Discretionary Earnings).
  • EBITDA multiple for larger or more institutional businesses.
  • Discounted cash flow (DCF) projection using your growth and discount rate assumptions plus a Gordon Growth terminal value.
  • Weighting: 40 percent SDE, 40 percent EBITDA, 20 percent DCF.

Asset Approach (25 percent weight)

Anchors valuation in the tangible balance sheet of the company.

  • Starts with total assets plus inventory valued at fifty percent of book value.
  • Subtracts total liabilities to estimate adjusted net asset value.
  • Useful for asset heavy, low growth, or distressed businesses.

Market Approach (25 percent weight)

Uses simple revenue multiples to cross check earnings based values.

  • Applies a revenue multiple that increases once annual revenue exceeds one million dollars.
  • Links your inputs to typical sale prices in comparable industries.
  • Helpful when profitability is still stabilizing or volatile.

Step by Step: How to Use the Calculator

Use the quick presets to get a feel for realistic valuation ranges, then switch to your own numbers for a tailored result. This workflow keeps you grounded in the market while still reflecting the specifics of your company.

  1. Start with a preset scenario. Choose a preset that resembles your company (for example tech startup, local restaurant, consulting firm, or e commerce store). This loads realistic revenue, SDE, EBITDA, and growth assumptions so you can see how a typical business in that category is valued.
  2. Enter your actual financials. Replace the preset numbers with your last full twelve months of revenue, SDE, EBITDA, assets, liabilities, and inventory. SDE should add back one owner salary, discretionary personal expenses, and one time adjustments.
  3. Select the closest industry. The industry menu applies appropriate SDE and EBITDA multiples. If your exact niche is not listed, choose the most similar revenue model (for example Business Services for agencies or Consulting for advisory firms).
  4. Set growth and discount rates. Growth rate should reflect realistic expectations for the next several years, not a best case dream. Discount rate should be higher than your long term growth assumption so that future cash flows are not overvalued. Many Main Street deals fall in the twelve to twenty percent discount range.
  5. Choose projection years. Projection length controls how much of your valuation comes from explicit year by year forecasts versus the terminal value. Five to ten years is common for small business valuations.
  6. Run several what if scenarios. Adjust SDE, growth, and discount rate to see how your valuation responds. This is especially useful for planning how improvements over the next two to three years could translate into a higher exit price.

How to Interpret Your Valuation Result

The calculator outputs a single weighted valuation figure plus the three underlying approaches. Instead of treating that number as an exact sale price, think of it as a valuation range that will be refined by buyer interest, negotiations, and due diligence.

  • If income and market approaches are close: Buyers and brokers are likely to agree on price, and negotiations typically focus on deal structure rather than value.
  • If asset value is far higher than income value: The business may be underperforming relative to its asset base. Buyers might negotiate based on liquidation value or require a turnaround plan.
  • If valuation looks unusually high: Check that SDE is not double counting owner compensation, and confirm that your growth and discount rates are realistic rather than optimistic.
  • If valuation looks low: Explore how raising SDE through margin improvements or adding recurring revenue could lift multiples and the overall price.

A practical way to use the result is to treat the output as the midpoint of a range and then set asking price slightly above that midpoint to leave room for negotiation. Many professional brokers also compare the result to recent comparable sales in your industry before advising on list price.

Common Mistakes That Distort Business Valuations

Even the best valuation model will produce poor answers if the inputs are unrealistic. The calculator includes guardrails around growth and discount rates and treats negative values as zero where appropriate, but it is still important to avoid these common pitfalls.

  • Treating owner salary as an expense in SDE without adding it back, which understates earnings power and leads to an artificially low value.
  • Including personal or one time expenses (for example a family car or personal travel) in ongoing business costs instead of normalizing them out for valuation purposes.
  • Using a growth rate that is higher than the discount rate, which can inflate DCF and terminal values to unrealistic levels. The calculator automatically prevents this by enforcing a minimum spread between the two rates.
  • Valuing a business with very concentrated customers or high owner dependency using the same multiples as a diversified, systematized company. In practice, buyers would apply a discount to reflect that risk.
  • Ignoring working capital needs and future capital expenditures. The calculator focuses on high level cash flow; for large transactions you should also model detailed cash requirements with an advisor.

Worked Example: Valuing a Main Street Business

Suppose you own a local service company with one million dollars in annual revenue, two hundred thousand dollars in SDE, one hundred fifty thousand dollars in EBITDA, five hundred thousand dollars in assets, and two hundred thousand dollars in liabilities. You expect five percent annual growth over the next five years and choose a fifteen percent discount rate to reflect moderate risk.

Plugging those numbers into the calculator yields an income approach value in the low seven figures driven by SDE and EBITDA multiples, an asset value based on three hundred thousand dollars of adjusted net assets, and a market value slightly below the income approach because revenue multiples are more conservative at this scale. The final weighted valuation sits between the income and market approaches, giving you a realistic negotiating range for discussions with potential buyers.

You can then experiment with scenarios such as improving margins by five percentage points, adding a small recurring subscription component, or paying down debt. Each scenario will change SDE, growth, and perceived risk, and you will see the impact on value immediately in the calculator output and comparison chart.

When You Need a Formal Professional Valuation

This calculator is designed for education, planning, and high quality ballpark estimates. For most owners it is more than sufficient to evaluate offers, decide whether a sale price is reasonable, or explore how operational improvements could change business value over the next few years.

You should consider a full professional valuation when you need documented support for legal matters (divorce, shareholder disputes, estate planning), when outside investors or lenders require a formal report, or when the transaction size is large enough that small valuation errors translate into significant dollar amounts. A certified valuation analyst can incorporate detailed working capital analysis, comparable sale databases, and industry specific risk adjustments that go beyond an online tool.

Used together, this calculator and a professional appraisal form a powerful toolkit: the calculator helps you explore scenarios quickly and build intuition, while the formal valuation provides defensible support when large decisions or negotiations are on the line.

About the Author

Jurica Šinko

Finance Expert, CPA, MBA with 15+ years in corporate finance and investment management

Connect with Jurica

Frequently Asked Questions

What is a business valuation calculator and why do I need one?

A business valuation calculator estimates your company's economic value using proven methodologies like SDE multiples, EBITDA multiples, and discounted cash flow analysis. You need one whether you're planning to sell, seeking investment, buying out partners, or securing financing—all of which require knowing your business's fair market value to negotiate effectively.

How accurate are business valuation calculator results compared to professional appraisals?

Our calculator uses the same methodologies as professional appraisers (income, asset, and market approaches) with industry-specific multiples based on real transaction data. While professional appraisers provide more detailed analysis and defendable reports for legal purposes, our calculator typically estimates within 10-15% of professional valuations for most small to mid-sized businesses.

What's the difference between SDE and EBITDA, and which should I use?

SDE (Seller's Discretionary Earnings) includes one owner salary and is used for businesses under $10M where owner-operators are common. EBITDA excludes all owner compensation and is used for larger businesses with management teams. Use SDE if you're an owner-operator; use EBITDA if you have a professional management team running day-to-day operations.

What factors most significantly impact business valuation multiples?

Six factors drive multiples: (1) Growth rate (15%+ commands premiums), (2) Owner dependency (low dependency = higher multiple), (3) Customer concentration (diversified is better), (4) Recurring revenue (subscription models get 20-30% premium), (5) Industry trends (growing industries command higher multiples), and (6) Documentation quality (well-documented businesses sell for 15-20% more).

How do I increase my business valuation before selling?

Focus on three areas 2-3 years before exit: First, reduce owner dependency by delegating key responsibilities and building a management team. Second, systematize operations with documented processes and recurring revenue streams. Third, clean up financials by eliminating personal expenses from business accounts and maximizing documented profitability. These steps can increase valuation by 30-50%.

What's the difference between the three valuation approaches in the calculator?

The Income Approach (50% weight) values your business based on profitability using SDE/EBITDA multiples—ideal for profitable businesses. The Asset Approach (25% weight) values assets minus liabilities—important for asset-heavy businesses. The Market Approach (25% weight) uses comparable sales—providing real-world transaction benchmarks. We weight them based on standard practices for small to mid-sized businesses.

How long does it typically take to sell a business after getting a valuation?

According to 2024 BizBuySell data, the average time from valuation to closing is 8-10 months: 2-4 months preparing marketing materials and finding qualified buyers, 60-90 days due diligence period after accepting an offer, plus 30-45 days for closing documentation. Properly priced businesses with good documentation sell 50% faster than overpriced or poorly documented businesses.

Should I use revenue multiples or earnings multiples when valuing my business?

Always prioritize earnings multiples (SDE or EBITDA) over revenue multiples for profitable businesses. Revenue multiples are less reliable because they ignore profitability, efficiency, and sustainability. Use revenue multiples only for: (1) high-growth startups without profits, (2) businesses with consistent but thin margins, or (3) as a secondary validation method to cross-check earnings-based valuations.

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